An image used as an advertisement looks to call attention to itself, therefore such an image should draw the eye in and invoke an emotional response in its viewer. This image shows a Southern California attitude, what with the sun and the surf; showing off natural beauty.
This image makes great use of focal point to draw the eye in with the incomplete circle. At the ends of the circle, there is an implied line which the eye continues along down the shadow of the body. This line is broken then by the horizon, bringing the eye back out and around to encompass the whole picture once more. The colors contribute to draw the eye in by emphasizing stronger silhouettes in the body and the horizon, contrasting with the soft, blurred lights of the water and the lens.
The circular line of this image not only begins the eyeline, but it surrounds focal point, drawing in and then sustaining the attention of the viewers eye. By encompassing every element of this design within the dark, visually strong, circle, everything is tied together. This grouping unifies the elements of the image to come together into a feeling of nature and beauty, that attitude of Southern California.
An image or a design isn’t simply good or bad, interesting or boring; it takes many elements to build an aesthetically powerful image. Lines work to draw the eye in, sometimes unifying elements in order to sustain focus within the image. Colors, contrast, and silhouette give meaning. All of these elements work together to create a successful image; giving the tools to manipulate viewers and potential customers.
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